Partnership:

American Lung Association and Swiffer

Description:

Swiffer has been a Proud Partner of the American Lung Association in support of clean air since 2020.

Recognizing the need to educate more people on the importance of dusting, recently the American Lung Association partnered with Swiffer to create the Dust & Indoor Air Quality Briefing. This educational resource presented an overview of dust (what it is and why we should do something about it), data around Americans dusting habits, as well as recommendations for how to incorporate dusting into a regular cleaning routine in order to improve indoor air quality. 

Swiffer and the Lung Association worked together to spread the word about dusting and indoor air quality through media placements, social posts, email content and more. The two organizations will continue to partner together on new and innovative ideas to raise awareness of indoor air quality.


Link to micro-site: https://www.lung.org/clean-air/at-home/dust-briefing
Link to briefing: https://www.lung.org/getmedia/42925e21-85cc-4a25-b9e4-e71cc98deccd/Dust-Indoor-Air-Quality.pdf



Partnership Opportunity:
American Lung Association/Non-Profit Organizations
Company:
American Lung Association
Partner/Category:
Swiffer /Household
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Email
Mobile
Online
Social Media

Website and Social Media

Created On:
2021-04-19
Last Modified on:
2021-07-06
Companies Involved
American Lung Association
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