Partnership:

American Lung Association's Fight For Air Climbs and Aprilaire

Description:

Aprilaire is participating for the third year in a row in the American Lung Association’s Proud Partner program. The program allows responsible brands, after careful internal and external vetting, to use the non-profit organization’s Proud Partner logo on product packaging and approved promotional materials. AprilAire’s four-inch air filters are included in the American Lung Association’s Proud Partner program.*

“Within our rigorous suite of Healthy Air products, we are immensely proud of our line of four-inch air filters and it’s gratifying to be chosen for a third consecutive year as an American Lung Association Proud Partner,” said Dale Philippi, president and CEO of Research Products Corporation, parent company of AprilAire.

For AprilAire, improving indoor air quality (IAQ) has been the top priority since the company’s inception in 1954. To heighten awareness recently, AprilAire designated April as Healthy Air Month and more than 60 AprilAire employees climbed over 2,000 stairs in the Milwaukee Fight For Air Climb, an American Lung Association event focused on the fight against lung disease.

The Fight for Air Climb is the Lung Association’s signature indoor event. This celebratory, stair-climbing adventure encourages the whole family to climb the stairs of our country’s most prominent skyscrapers. Participants join the Fight For Air Climb for the shared challenge and the camaraderie, and also to support friends and loved ones living with a lung disease. Simultaneously, they raise funds for clean air and lung health education, advocacy and research.

More than 37.5 million Americans live with a chronic lung disease like asthma, COPD or lung cancer, and 141 million Americans live in counties with unhealthy air. Tens of thousands of participants came together at 42 Fight For Air Climb events across the country last year to raise more than $8 million for lifesaving lung health research, patient education and public policy efforts. To learn more, visit the Fight for Air Climb website.

Partnership Opportunity:
American Lung Association's Fight For Air Climbs/Non-Profit Organizations
Company:
American Lung Association
Partner/Category:
Aprilaire /Household
Timing:
Ongoing
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Email
Influencers / Brand Ambassadors
Micro site
Mobile
Online
Signage

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2022-06-07
Companies Involved
American Lung Association
Amanda O
Amanda O National Senior Director, Corporate Partnerships American Lung Association
Sue S
Sue S National Chief Development Officer American Lung Association
Tuck

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