Partnership:

America’s Got Talent and Dunkin' Donuts

Description:
America's Got Talent has partnered with Dunkin' Donuts in an exciting and innovative partnership. AGT & Dunkin' have proven to create integrations that are successful beyond measure.  Dunkin' Donuts and America's Got Talent have accomplished cross platform partnerships including incredible social media efforts and on-air branding integrations. These exlusive opportunities include:
  • The Dunkin' Lounge
    • The Dunkin’ Lounge was the place to be backstage during the Live Shows! During every Live Results show, the Dunkin’ Donuts Lounge package highlighted the contestants unwinding after the intense competition with Dunkin’ iced coffee and munchkins.
    • AGT talent popped into the Lounge each week, including the AGT Host and Judges - Heidi Klum, Mel, B, and Howie Mandel.
    • Host delivered an in-show toss leading into each package, which were all branded with a custom Dunkin' Donuts lower-third.
  • The Dunkin' Save
    • With the return of the fan-favorite Dunkin' Save, viewers had the opportunity to save their favorite act from elimination each week.
    • In each Tuesday results episode, Nick introduced the Dunkin' Save and encouraged fans to save one of the bottom three acts at risk of going home that night.
    • Dunkin' Donuts-branded graphics displayed voting instructions and kept viewers updated with real-time vote's results.
  • AGT Runs on Dunkin'
    • Throughout the Audition episodes, Dunkin' brought viewers a peek behind-the-scenes of summer's #1 show!
    • The weekly AGT Runs on Dunkin' in-show segments, which were branded with Dunkin's custom lower-third graphic, gave viewers the inside look at the Auditions - whether it was Nick Cannon competing with contestants or Heidi and Howie enjoying Dunkin' treats backstage.
AGT is still going strong, delivering to a mass audience as the #1 unscripted summer series for eight consecutive summers! This dynamic partnership continues to outperform the competition!
Partnership Opportunity:
America’s Got Talent/Television
Company:
Fremantle
Partner/Category:
Dunkin' Donuts /Beverages
Timing:
November 4th Quarter 2020
Target:
Promotional Elements:
Branded Content
Media Elements:
Mobile
Product Placement
Social Media
Created On:
2020-11-30
Last Modified on:
2024-05-06
Companies Involved
Fremantle
Tuck

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