Description:
Kmart & Shop Your Way Rewards present America's Got Talent Sweepstakes!
Fans entered for a chance to win a trip to the AGT Live Finale! Customers used their Shop Your Way Rewards membership for purchases made during the promotion. Customers could enter once a day - so the more they shop, the more chances to win!
On-Air
Kmart created “Fashion Forward” AGT-themed vignettes that aired one time each in commercial time during AGT
Consumer Promotion
The vignettes were part of Kmart’s back-to-school campaign and incorporate the line “America’s Got Talent for fashion... this fall!"
Partnership Opportunity:
America's Got Talent/Television
Company:
Fremantle
Partner/Category:
Kmart /Retail
Timing:
2011
Target:
Promotional Elements:
Branded Content
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Product Placement
Social Media
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-19
Companies Involved
Fremantle
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