Partnership:

AMERICA’S NEXT TOP MODEL and Cover Girl

Description:
The CW Television Network and Cover Girl teamed up to promote the television show AMERICA''S TOP MODEL by allowing viewers to chat online with contestants. Each week, viewers of the show could visit http://www.cwtv.com/page/topmodel_closeup-howitworks.html to ask that week''s eliminated model questions. A thread was posted in The CW Lounge each Wed night. Questions were then selected from the thread and presented to the eliminated model later in the week. The following Fri, viewers visited the same webpage to see the Video Q&A session featuring their questions. Each model replied individually to some of the best questions received.
Partnership Opportunity:
AMERICA’S NEXT TOP MODEL/Television
Company:
The CW
Partner/Category:
Cover Girl /Health & Beauty
Timing:
December 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-12-07
Companies Involved
The CW
Tuck

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