Partnership:

ANCHORMAN 2 and Alamo Drafthouse

Description:

Paramount Pictures and Alamo Drafthouse Cinema partnered for the theatrical release of ANCHORMAN 2. Starting October 15, 2013 and running through November 14, 2013, participants were able to enter a giveaway by visiting the theater and filling out a ballot at the box office. The grand prize winner won a trip for two to attend the ANCHORMAN 2 premiere in New York City with $3,400 for accomodations. Other prizes included a $250 Alamo Drafthouse gift card, a free admission pass to all specialty programming in the month of November, a yearlong admission pass for two and an Alamo venue rental. ANCHORMAN 2 released in theaters December 20, 2013. http://drafthouse.com/blog/entry/anchorman2-thelegendcontinues-giveaway

Partnership Opportunity:
ANCHORMAN 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
Alamo Drafthouse /Communications
Timing:
December 4th Quarter 2013
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-22
Companies Involved
Tuck

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