Partnership:

ANCHORMAN 2 and Ben & Jerry's

Description:

Paramount Pictures teamed up with Ben & Jerry's for the theatrical release of ANCHORMAN 2. The flavor, Scotchy Scotch Scotch was released for a limited time, named after cahracter Ron Burgundy's hard liquor of choice. ANCHORMAN 2 released in theaters December 10, 2013. http://www.pastemagazine.com/articles/2013/10/anchorman-2-promotion-motors-on-with-new-trailer-s.html

Partnership Opportunity:
ANCHORMAN 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
Ben & Jerry's /CPG
Timing:
December 4th Quarter 2013
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-22
Companies Involved
Tuck

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