Partnership:

ANCHORMAN 2 and Britvic Soft Drinks

Description:

Paramount Pictures partnered with Tango for the theatrical release of ANCHORMAN 2. Tango added Ron Burgundy's image and some of his choice quotes from the first film on-pack across all its cans and bottles. They also gave away ANCHORMAN 2 related prizes through social media competitions. ANCHORMAN 2 released in theaters December 20, 2013. http://www.marketingweek.co.uk/news/brands-set-to-stay-classy-with-anchorman-2/4008456.article

Partnership Opportunity:
ANCHORMAN 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
Britvic Soft Drinks /Beverages
Timing:
December 4th Quarter 2013
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-22
Companies Involved
Tuck

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