Partnership:

ANCHORMAN 2 and Dodge

Description:

Paramount Pictures and Dodge teamed up for the theatrical release of ANCHORMAN 2: THE LEGEND CONTINUES. A contest was held on www.burgundydodge.com that tested player's skills to hold onto Ron Burgundy the longest, using their computer mouse or touch screens. The contestant who held on for the longest single session won an all-new 2014 Dodge Durango. Hundreds of other prizes were given away as well including trips to New York for the ANCHORMAN 2 movie premiere. The competition ran from November 19th to November 25th on the 'Funny Or Die' comedy video website. ANCHORMAN 2 released in theaters December 20, 2013. http://www.prnewswire.com/news-releases/dodge-brand-and-paramount-pictures-give-fans-the-opportunity-to-get-their-hands-on-ron-burgundy-through-an-imaginative-interactive-online-competition-232389661.html

Partnership Opportunity:
ANCHORMAN 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
Dodge /Automotive
Timing:
December 4th Quarter 2013
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-22
Companies Involved
Tuck

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