Partnership:

ANCHORMAN 2 and EPIX

Description:

Paramount Pictures and EPIX teamed up for the theatrical release of ANCHORMAN 2: THE LEGEND CONTINUES as they search for the next Ron Burgundy. Fans were encouraged to upload a 15-second audition video with #IAmRonBurgundy, reading the news like Ron Burgundy. The lucky winner had the opportunity to act as a news anchor for the EPIX network and report from the red carpet premiere of ANCHORMAN 2: THE LEGEND CONTINUES in New York City on December 15, 2013. The Grand Prize winner and nine finalists also received a Sony Playstation 3 and a one-year digital subscription to EPIX. ANCHORMAN 2: THE LEGEND CONTINUES released in theaters December 18, 2013. http://www.wearemoviegeeks.com/2013/11/epix-paramounts-anchorman-2-search-next-ron-burgundy-contest-now-live/

Partnership Opportunity:
ANCHORMAN 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
EPIX /Other
Timing:
December 4th Quarter 2013
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-06-30
Companies Involved
EPIX
Tuck

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