Partnership:

ANGELS AND DEMONS and MSN

Description:

Sony Pictures Entertainment and MSN teamed up to promote the theatrical release of ANGELS AND DEMONS with the Path of Illumination Contest. Contestants from around the world entered at http://angelsanddemons.msn.com. Contestants then completed two separate rounds of puzzles. The contestants from each of the seven eligible countries with the lowest scores after two rounds were considered Country Winners and received a five-night trip for two to Rome for the world premiere of ANGELS AND DEMONS, a Vespa S125 or S150 scooter, and a piece of jewelry (a camerlengo cross and matching chain necklace) designed by Damiani. The contestant with the lowest overall score out of the seven Country Winners was considered the Grand Prize winner and received a 2009 Lancia Delta automobile (if winner was from France, Germany, Italy, Spain or the United Kingdom) or two Aprillia RSV 1000 R Motorbikes (if winner was from Canada or the United States); a Sony electronics prize package consisting of a 55” Class Bravia XBR LCD Flat Panel HDTV, a 5.1 Channel Blu-ray Disc Player Home Entertainment Theater System, a S-Air Wireless Surround Sound Speaker Kit, a Bravia Wireless Link Module, a Blu-ray Disc Recordable/Rewritable Drive, a Vaio TP Home Theater PC, a Digital Single Lens Reflex Camera Body and an SAL-2470Z 24-70mm f2.8 Zoom Lens; and a piece of gold jewelry (a rosary cross and matching necklace) designed by Damiani. The contest began January 30 and ran through March 27, 2009. The MSN site also hosted a trailer for the film, a photo gallery and a link to the film's official website.

Partnership Opportunity:
ANGELS AND DEMONS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
MSN /Online
Timing:
May 2nd Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-04-06
Companies Involved
Sony Pictures Entertainment
Tuck

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