Description:
Rovio's Angry Birds 2 partnered with UNICEF in celebration of UNICEF's Birthday and Angry Birds 10th anniversary.The partnership consisted of Rovio encouraging players to pop as many in-game pigs as possible during the promotional window. Every Pig popped throughout the event served as a reminder that anger can be a positive force for good.
Once players popped 10 Billion pigs, Rovio donated $100,000 to UNICEF's Education in Emergencies fund.
Partnership Opportunity:
Angry Birds 2/Gaming & Esports
Company:
Partner/Category:
UNICEF /Non-Profit Organizations
Timing:
December 4th Quarter 2019
Target:
Male
Female
Family
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Female
Family
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Other
Contest / Sweepstakes
Event / Activation / Experiential
Other
Media Elements:
Micro site
Mobile
Online
Other
Social Media
Mobile
Online
Other
Social Media
Created On:
2020-11-30
Last Modified on:
2025-04-30
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