Partnership:

Angry Birds 2 and United Nations

Description:

Rovio partnered with the United Nations on an in-game promotion in ANGRY BIRDS 2 designed to raise awareness for climate change.

The partnership with the United Nations promoted the UN's Trillion Tree Campaign dedicated to reforestation. The partnership consisted of an in-game ANGRY BIRDS 2 event where players were able to dress their flock with new outfits and show their support by popping as many pigs as possible.

All the in-game activities directed players to the United Nations Trillion Tree Campaign which was committed to planting one trillion trees by the end of the decade.


Partnership Opportunity:
Angry Birds 2/Gaming & Esports
Company:
Rovio Entertainment
Partner/Category:
United Nations /Non-Profit Organizations
Timing:
January 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Other
Created On:
2021-01-07
Last Modified on:
2021-01-28
Companies Involved
Tuck

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