Partnership:

Angry Birds and Billebeino

Description:

Rovio Entertainment and lifestyle brand Billebeino teamed up for a limited-edition Angry Birds capsule collection. The line features the iconic Angry Birds characters and a new exclusive character Bille Bird, based on Billebeino founder and former NHL player Ville Leino. The limited-edition garments landed in select retailers and in the Billebeino online store on the 20th of October, 2021.

The collection includes unisex casual wear and accessories for adults and children. The garments feature designs that combine the iconic Angry Birds characters with the minimalist and instantly recognizable logo and typeface styles that Billebeino has come to be known for. The aforementioned Bille Bird will appear in graphical placements that play on the fun, and destructive nature of the Angry Birds, with kids designs incorporating the destructible materials that appear in every Angry Birds game. 

Partnership Opportunity:
Angry Birds/Gaming & Esports
Company:
Rovio Entertainment
Partner/Category:
Billebeino /Fashion
Timing:
October 4th Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Direct Marketing
Email
Influencers / Brand Ambassadors
Mobile
Online
Social Media
Created On:
2021-10-20
Last Modified on:
2021-11-04
Companies Involved
Selina K
Selina K Marketing Manager Rovio Entertainment
Tuck

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