Partnership:

Angry Birds and Burger King

Description:

Rovio Entertainment has once again teamed up with the Burger King® brand, this time bringing Angry Birds plush toys to King Jr. meals alongside an immersive new augmented reality (AR) experience. Burger King guests visiting participating restaurants in locations across the globe can access the web-based AR experience by scanning a QR code inside Burger King restaurants and on items such as plush toys and meal packaging.

Participating regions include the US, EMEA, APAC and LaTam. The campaign runs from April 19 to May 31 in most regions and from May 10 to June 20 in the US and Canada.

Partnership Opportunity:
Angry Birds/Gaming & Esports
Company:
Rovio Entertainment
Partner/Category:
Burger King /Dining
Timing:
April 2nd Quarter 2021
Target:
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
AR / VR
Licensed Product
Branded Content
In-Store / Retail
Premiums / Giveaways
Media Elements:
Blogs
Social Media
Other
Created On:
2021-05-10
Last Modified on:
2021-07-13
Companies Involved
Selina K
Selina K Marketing Manager Rovio Entertainment
Tuck

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