Partnership:

Angry Birds and Chicago Bulls

Description:

Rovio Entertainment partnered with the NBA's Chicago Bulls to promote the gaming phenomena ANGRY BIRDS.

The partnership consisted of Rovio Entertainment and the six-time NBA Champion Chicago Bulls collaborating to unveil the "Angry Birds Eye View Cam." This new camera angle was featured on top of both backboards during all Chicago Bulls home games throughout the 2018-2019. The angle provided dynamic live footage for fans from above the rim.

Additional, ANGRY BIRDS branding appeared alongside the new cameras as well as on LED screens on either side of the baskets. 

The partnership also offered several VIP "Angry Bulls" experiences that were provided for fans at Chicago Bulls home games throughout the season.

Partnership Opportunity:
Angry Birds/Gaming & Esports
Company:
Rovio Entertainment
Partner/Category:
Chicago Bulls /Sports
Timing:
October 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-07-24
Companies Involved
Tuck

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