Description:
Rovio Entertainment, the creator and owner of the world famous Angry Birds brand, announces a new key licensing partnership with global confectioner Perfetti Van Melle, owner of the legendary Chupa Chups brand. Commencing in 2019, this long-term partnership will develop an extensive range of Angry Birds branded Chupa Chups products, with six million units set to be distributed across global markets. Rovio will unveil further key partnership announcements over the coming weeks.
Partnership Opportunity:
Angry Birds/Financial & Insurance
Company:
Partner/Category:
Chupa Chups /CPG
Timing:
2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-06-27
Companies Involved
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