Rovio Entertainment's ANGRY BIRDS partnered with GEICO
Insurance for their "Bundling Made Easy" campaign.

The partnership included a TV Spot that features a couple
who recently bought a new home with amazing qualities and amenities in their
house, but they face a problem: Angry Birds wrecking havoc around their house
and property. Even though they face a problem with the Angry Birds, GEICO
helped them save by making bundling their home and car insurance easy. The
partnership was the third time GEICO worked with animated characters
after The Muppets and Yogi Bear. The 30-second film premiered during the
widely viewed 2021 Macy’s Thanksgiving Day parade – reaching a total of 25.4
million viewers. The parade has been described by NBC as their ‘Super Bowl for
family viewing’ so it was a perfect pairing for GEICO and Angry Birds. The
launch was supported with social media on both GEICO’s and Angry Birds’
channels.