Description:
Rovio Entertainment partnered with K-Swiss for a promotion celebrating the 10th anniversary of ANGRY BIRDS.
The partnership created a line of limited-edition sneakers branded with ANGRY BIRDS. The ANGRY BIRDS faces were showcased on the side of the K-Swiss Classic VN shoe in two designs. The branded shoes were released for a limited-edition run in December.
Partnership Opportunity:
Angry Birds/Gaming & Esports
Company:
Partner/Category:
K-Swiss /Sporting Goods
Timing:
October 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Other
Branded Content
In-Store / Retail
Other
Media Elements:
Mobile
Online
Signage
Social Media
Other
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-10-09
Companies Involved
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