Sweden-based Live Brands Factory AB today partnered with Rovio Entertainment to launch a collection of Angry Birds soda, ice cream and cake products in the Swedish market, in a deal facilitated by Angry Birds’ global licensing agency IMG. 

The collection will be launched in the upcoming weeks through Dagab, the assortment, purchasing and logistics support company for Swedish food retail giant Axfood Group. It will be available for purchase in Axfood Group’s retail chains across the country including Willys, Hemköp, Tempo and City Gross. 

The initial launch will include a selection of soft drinks called Red (raspberry), Chuck (pear) and Piggy (watermelon), with the name and appearance of each flavor representing popular Angry Birds characters. Additionally, there will be two new ice-cream flavours, Red (orange) and Bomb (cola), which will be sold together in large packs. Lastly, the launch will include a chocolate cake, called Angry Birds, which consists of crispy wafers covered in milk chocolate.