Partnership:

Angry Birds and Mercedes-Benz

Description:

Rovio Entertainment’s popular mobile game Angry Birds will feature on entertainment systems of the recently unveiled new Mercedes-Benz E-Class.


The first-of-its-kind deal will allow passengers to play the classic Angry Birds slingshot game on the sprawling touchscreen that extends across the dashboard of the new luxury sedan. This experience will be powered by Faurecia Aptoide, the leading automotive App Store, that will make Angry Birds available on Mercedes-Benz encouraging vehicle users to create new and more dynamic car journey experiences. The game aims to provide an inclusive entertainment option for all ages, making the journeys even more enjoyable.The new agreement marks Angry Birds’ first collaboration with a luxury automotive brand, further elevating the brand’s growing international suite of consumer products and experiences. 

Partnership Opportunity:
Angry Birds/Gaming & Esports
Company:
Rovio Entertainment
Partner/Category:
Mercedes-Benz /Automotive
Timing:
April 2nd Quarter 2023
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2023-07-27
Last Modified on:
2023-08-08
Companies Involved
Selina K
Selina K Marketing Manager Rovio Entertainment
Tuck

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