Angry Birds and Merlin Entertainments

Partnership:

Description:

Rovio and Merlin have partnered together to deliver an Angry Birds branded educational experience, empowering families to protect our oceans at the SEA LIFE locations, in a deal facilitated by Angry Birds licensing agent, IMG Licensing. Launching this summer in Great Yarmouth, Birmingham, Loch Lomond, Blackpool, Manchester, Brighton and Scarborough) after several successful events in other European locations. The interactive event uses playful Angry Birds themed activations to teach children about threats facing marine life, and how to protect the ocean and sea animals. Participants follow an engaging interactive trail, learn about ocean conservation, and receive a certificate upon completion. Protecting marine life plays an important role in the collaboration and all parts of the activation are implemented in the most sustainable way.

This partnership with SEA LIFE is the latest sustainability focused venture for the Angry Birds brand, which has actively engaged in environmental projects through various avenues. As a founding member of the UN's Playing for the Planet Alliance, Rovio commits to reducing emissions and supporting environmental initiatives like tree planting and plastic reduction. Recently the brand has also partnered with EARTHDAY.ORG in the April 2024 "Birds Helping Birds" initiative, which raised awareness about plastic waste through in-game events and a donation to EARTHDAY.ORG.

This partnership with SEA LIFE gives Angry Birds the opportunity to continue their ecological journey by focusing on marine life and ocean conservation at SEA LIFE’s UK locations, all while providing a fun and educational experience for SEA LIFE visitors.

Partnership Opportunity:

Angry Birds/Gaming & Esports

Company:

Rovio Entertainment

Partner/Category:

Merlin Entertainments /Attractions

Timing:

2025

Target:

Family
Tweens
Kids (6-11)

Promotional Elements:

Branded Content
Event / Activation / Experiential
In-Store / Retail
Licensed Product
POP Display / End Cap / Shelf-Talker