Partnership:

Angry Birds and MINECRAFT

Description:

Rovio's ANGRY BIRDS and MINECRAFT partnered on a promotion that brought characters from ANGRY BIRDS into a new adventure world in MINECRAFT.

Playing as Red, Chuck, Bomb, and other members of The Flock, the mission was to rescue friends, save the eggs, and stop the Pigs’ grand plans. With each rescued bird, you unlocked a new playable character with unique skills to help you pop more Pigs and topple more towers.

Partnership Opportunity:
Angry Birds/Gaming & Esports
Company:
Rovio Entertainment
Partner/Category:
MINECRAFT /Gaming & Esports
Timing:
May 2nd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2022-05-24
Last Modified on:
2022-06-29
Katri C
Katri C Head of Brand Licensing Rovio Entertainment
Eeva A
Eeva A Head of Brand Operations Rovio Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.