The Loyal Subjects (TLS), a leading brand best known for creating lineups of high-quality toys, fashion dolls, plush, and collectibles based on iconic licenses at the cornerstone of pop culture and entertainment, has partnered with Rovio Entertainment as Master Toy for Angry Birds. In a deal facilitated by IMG Licensing, the strategic partnership will debut its first collection of toys, collectibles and plush in 2026.

The Loyal Subjects will dive deep into product development, working hand in wing with Rovio Entertainment Ltd. to create a mind-blowing suite of toys. Both companies share values to inspire imagination and play with innovative solutions for kids and kidults, making the partnership a natural fit with strong synergies. Consumers can expect a launch of favorites nodding back to the original-iconic game look that fans of all ages know and love. TLS is also working on an Angry Birds movie toy line for the highly anticipated new film, Angry Birds 3 that was announced to be in production this past summer.

Fans can anticipate a first look at The Loyal Subjects’ Angry Birds lineup later this year – soon to spread their wings and land at a retailer near you!