Partnership:

Angry Birds and Venum

Description:

Venum, the world's leading manufacturer of combat sports equipment and apparel collaborated with Rovio Entertainment Corporation to introduce exclusive line of combat sports and lifestyle products based on the Angry Birds IP. Through this exclusive collection, Venum and Angry Birds aim to encourage children from 8 to 14 years old around the world to be active, exercise, and release their energy and emotions at home in a fun and safe way. The collection, which includes boxing gloves, bear paws, reflex bags and more, features everyone’s favourite characters from the Angry Birds universe including "Red", "Chuck" and "Bomb", as well as the green pigs.

In addition to the physical products, Venum and Rovio Entertainment brought a phygital aspect to the collaboration by developing an augmented reality experience that is accessible to all buyers of Angry Birds x Venum products when they scan a QR code on the product packaging. The partnership was also be celebrated in the Angry Birds 2 mobile game, with an event targeting parents who are encouraged to get active with their children. The event runs for two weeks in September in the key markets where the collection is available: US, France, UK, Germany, UAE.

Partnership Opportunity:
Angry Birds/Gaming & Esports
Partner/Category:
Venum /Sporting Goods
Timing:
September 3rd Quarter 2022
Target:
Kids (6-11)
Teens
Family
Adults
Promotional Elements:
AR / VR
Branded Content
In-Store / Retail
Licensed Product
Other
Media Elements:
Direct Mail
Direct Marketing
Email
Influencers / Brand Ambassadors
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2022-09-07
Last Modified on:
2022-09-12
Companies Involved
Selina K
Selina K Marketing Manager Rovio Entertainment
Tuck

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