Description:
This was Angry Birds' second collab with heavy metal icons, Iron Maiden, and it took place in Halloween 2018.
The 1-week in-game event was completely themed around the band's songs and infamous characters, serving as a promotion for their own mobile game: Legacy of the Beast.
Partnership Opportunity:
Angry Birds Friends/Gaming & Esports
Partner/Category:
Iron Maiden - Legacy of the Beast /Gaming & Esports
Timing:
October 2019
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Website and Social Media
Created On:
2022-01-26
Last Modified on:
2022-02-07
Companies Involved
Juan G
Senior Product Marketing Manager
Rovio Entertainment 
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