Description:
Angry Birds Friends joined the World Health Organization to raise awareness on World Mental Health Day.
The game was re-skinned with an autumn theme, and for an entire week, millions of players saw WHO's messages and tips to keep a good mental health.
Partnership Opportunity:
Angry Birds Friends/Gaming & Esports
Partner/Category:
World Health Organization (WHO) /
Timing:
October 2021
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Website and Social Media
Created On:
2022-01-26
Last Modified on:
2022-01-26
Companies Involved
Juan G
Senior Product Marketing Manager
Rovio Entertainment 
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