Partnership:

ANGRY BIRDS MATCH and Hostess

Description:

Rovio Entertainment’s Angry Birds™ partnered with Hostess Brands, LLC on an exciting cross-promotion and sweepstakes, just in time for the back-to-school season.

Following-up on a collaboration in 2017 where Hostess® products appeared in an Angry Birds game, select packages of Hostess treats are showcase an exciting partnership allowing every person who downloads Angry Birds Match to receive free Gems. The Gems, a $4.99 value, are a form of currency in Angry Birds Match that can be used to purchase keys to unlock premium chests, refill lives or purchase boosters, or extra moves for the levels. Free Gems are available to players in the USA, through 9/28/18, with new game downloads only and a limit of 1 per person.

To sweeten the promotion, the select packages of Hostess treats are also offer a chance to experience tropical locales, as seen in the ANGRY BIRDS movie and games, by winning a trip to Hawaii. This sweepstakes grand prize consists of a trip for four people to Hawaii through Delta Vacations. The 5-day, 4-night trip includes round trip air transportation to Oahu, lodging for four people, and airport transfers.

While no purchase is necessary to enter, information on the free Gems and entry to the sweepstakes can be found on select multipacks of Hostess® CupCakes, Twinkies®, Ding Dongs®, Ho Hos®, Raspberry Zingers®, and Hostess® Cinnamon Streusel Coffee Cakes.

Partnership Opportunity:
ANGRY BIRDS MATCH/Gaming & Esports
Company:
Rovio Entertainment
Partner/Category:
Hostess /CPG
Timing:
August 3rd Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
On Pack
Discount / Special Offer / Promo Code
Contest / Sweepstakes
Media Elements:
In-Game / In-App Integration
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Katri C
Katri C Head of Brand Licensing Rovio Entertainment
Tuck

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