Partnership:

Angry Birds: Summer Madness and Sonic Drive-In

Description:

Rovio Entertainment teamed up once again with Sonic Drive-In, the quick-service restaurant chain owned by Inspire Brands, to bring Angry Birds toys to their Wacky Pack kids meals. The partnership is part of a consumer products program celebrating the popular entertainment franchise’s first long format series Angry Birds: Summer Madness.

From March 28 to May 1, 2022, Sonic guests can collect eight different Angry Birds toys in their Wacky Pack kid’s meals. The toys all have unique features such as whistling, wobbling and face-changing effects. The campiang is available across the more than 3,500 Sonic Drive-In locations in the US.

Partnership Opportunity:
Angry Birds: Summer Madness/Gaming & Esports
Company:
Rovio Entertainment
Partner/Category:
Sonic Drive-In /Dining
Timing:
March 2022
Target:
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Other
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Media Elements:
Created On:
2022-04-08
Last Modified on:
2022-04-08
Companies Involved
Selina K
Selina K Marketing Manager Rovio Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.