Partnership:

Animal Crossing: New Horizons and ColourPop

Description:

Nintendo partnered with ColourPop to launch a makeup line celebrating ANIMAL CROSSING: NEW HORIZONS.

Nintendo and ColourPop teamed to create a makeup line that featured characters from ANIMAL CROSSING: NEW HORIZONS. ANIMAL CROSSING characters such as the Able Sisters, Tom Nook, Celeste and Blathers and more. Each character had a corresponding color palette in the collection which ranged from green four-pan, purple, orange and brown or even bright pink.

There was also a social media giveaway component which gave fans the chance to win a Nintendo Switch,  ANIMAL CROSSING game as well as the entire ColourPop x Animal Crossing: New Horizons Collection. To enter, fans had to like, reply and follow the official announcement from ColourPop's Twitter.

Partnership Opportunity:
Animal Crossing: New Horizons/Gaming & Esports
Company:
Nintendo of America
Partner/Category:
ColourPop /Health & Beauty
Timing:
January 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-01-25
Last Modified on:
2021-01-25
Companies Involved
Nintendo of America
Tuck

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