Partnership:

Animal Crossing: New Horizons and Global Pride

Description:

Nintendo partnered with Global Pride, a collaboration among various worldwide LGBTI+ Pride organizations, on a promotion in ANIMAL CROSSING: NEW HORIZONS.

The partnership consisted of the in-game #GlobalPrideCrossing promotion that celebrated safe spaces for LGBTI+ people of any gender, orientation, color or ethnicity. ANIMAL CROSSING: NEW HORIZONS players were able to visit a virtual Pride Island as part of the promotion.

On June 27, Twitch creators ShubbleYT, ZoeTwoDots and Loveabilities livestreamed ANIMAL CROSSING gameplay which included Pride activities on the virtual Pride island. The partnership encouraged donations to LGBTI+ causes using Tiltify, a Twitch fundraising too. There was also a 24-hour livestream on Global Pride’s website.


Partnership Opportunity:
Animal Crossing: New Horizons/Gaming & Esports
Company:
Nintendo of America
Partner/Category:
Global Pride /Non-Profit Organizations
Timing:
June 2nd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Signage
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-06-26
Companies Involved
Nintendo of America
Tuck

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