Partnership:

Animal Crossing: New Horizons and Marc Jacobs

Description:

Nintendo partnered with fashion brand Marc Jacobs on a partnership celebrating ANIMAL CROSSING: NEW HORIZONS.

The partnership consisted of an in-game promotion in which Marc Jacobs pieces were available within ANIMAL CROSSING through the ANIMAL CROSSING Fashion Archive Instagram.

Players could get digital Marc Jacobs items in-game by typing in the codes for the items. Additionally, Nintendo Switch Online app users could scan QR codes to unlock Marc Jacobs items to wear in-game.

Partnership Opportunity:
Animal Crossing: New Horizons/Gaming & Esports
Company:
Nintendo of America
Partner/Category:
Marc Jacobs /Fashion
Timing:
June 2nd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-06-17
Companies Involved
Nintendo of America
Tuck

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