Partnership:

ANNA KARENINA and GoodReads

Description:
Focus Features partnered with Good Reads for the theatrical release of ANNA KARENINA. Good Reads hosted the "Take the ANNA KARENINA Challenge" on their website. To enter the Challenge, participants were required to Add the Book, Watch the Trailer, Take Quiz, Like a Quote, and Join the Group on the Good Reads website. Winners received a Nook and ANNA KARENINA prize pack. ANNA KARENINA released in theaters November 16, 2012.http://www.goodreads.com/challenges/show/769
Partnership Opportunity:
ANNA KARENINA/Theatrical
Company:
Focus Features
Partner/Category:
GoodReads /Online
Timing:
November 4th Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Focus Features
Tuck

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