Partnership:

Antebellum and Lexus

Description:

Lionsgate partnered with Lexus on a promotion celebrating the release of ANTEBELLUM. 

Due to the COVID-19 pandemic, a traditional premiere was out of the question for ANTEBELLUM but Lionsgate worked with Lexus to stage a drive-in premiere event on the rooftop of The Grove parking structure. The event featured cast & crew with attendees being able to be present in chauffeured cars from Lexus.

The result was a creative and engaging movie premiere that was able to be done safely in the midst of a pandemic thanks to the drive-in aspect made possible by Lexus.

Partnership Opportunity:
Antebellum/Theatrical
Company:
Lionsgate
Partner/Category:
Lexus /Automotive
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Product Demonstrations / Sampling
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2021-06-01
Last Modified on:
2021-06-07
Companies Involved
Tuck

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