Partnership:

Applebees's and Winky Lux

Description:

Applebee’s has partnered with makeup and skincare brand Winky Lux to launch Saucy Gloss, a collection of wing sauce-inspired lip glosses. 

As part of the campaign, Applebee’s has released an original song and music video titled “Taste My Face.” Billed as the first “dateable” music video, the clip includes the Instagram handles of the all-single cast. The song will also live as a sound on TikTok.

The lip glosses are available via Winky Lux’s website for $18 each or $65 for the set. 

Partnership Opportunity:
Applebees's/Dining
Partner/Category:
Winky Lux /Health & Beauty
Timing:
July 3rd Quarter 2022
Target:
Male
Female
Adults
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2022-08-01
Last Modified on:
2022-11-23
Companies Involved
Tuck

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