Partnership:

AQUAMAN and Roblox

Description:
Warner Bros. Pictures partnered with Roblox to celebrate the holiday release of the action-adventure film, AQUAMAN, by launching an immersive experience on Roblox called "Aquaman: Home is Calling." The game took players on a quest throughout Atlantis to help Aquaman find the Lost Trident of Atlan and ultimately reclaim the throne from his half-brother, King Orm. Fans took on AQUAMAN's superpowers, including his strength, swimming ability, and control over sea life, to navigate progressively through and unlock three areas in the underwater city, complete missions, and win new customizations for their Roblox avatar at each stage. In addition to individual missions, the combined effort of the Roblox community as a whole was required to unlock certain chambers, complete trials, and earn exclusive digital rewards, including the grand prize: a limited-edition AQUAMAN HERO Suit.
Partnership Opportunity:
AQUAMAN/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Roblox /Gaming & Esports
Timing:
December 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
Licensed Product
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-13
Companies Involved
Tuck

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