Partnership:

Army of the Dead and Liquid Death

Description:

Netflix partnered with Liquid Death, the sparkling water brand that uses cans made with recyclable material, to promote the streaming release of the zombie epic ARMY OF THE DEAD.

Netflix collaborated with Liquid Death to promote ARMY OF THE DEAD with the "No Brainer" promotion. The "No Brainer" was a head koozie that could hold four tall-boy cans, the idea being that the cans could protect the brain from any zombie attacks. 

The partnership also included a co-branded infomercial for the "No Brainer." This infomercial worked in zombies and ARMY OF THE DEAD branding. It aired on late night television in select markets and the product could be purchased for $29.99.

Partnership Opportunity:
Army of the Dead/Streaming
Partner/Category:
Liquid Death /Beverages
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2021-05-17
Last Modified on:
2021-05-21
Companies Involved
Tuck

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