Description:
Wendy’s partnered with United Media in to promote the educational children’s show ARTHUR. Consumers found one of five cool ARTHUR toys in every Wendy’s Kids’ Meal. Toys included a jigsaw puzzle, a calculator, and a stationary kit. The Wendy’s website also featured ARTHUR activities including a printable coloring book. The ARTHUR promotion ended February 20, 2005.
Partnership Opportunity:
ARTHUR/Television
Company:
United Media
Partner/Category:
Wendy's /Dining
Timing:
1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-07
Companies Involved
United Media
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