Partnership:

ARTHUR CHRISTMAS and Denny's

Description:

Sony Pictures Entertainment teamed up with Denny`s to promote the theatrical release of ARTHUR CHRISTMAS. Denny`s offered children of all ages the chance to enjoy two new dishes - Arthur`s personal favorites available exclusively at Denny`s over the holiday season: Arthur`s Milk and Cookies and Arthur`s Christmas Cookie Pancakes. Arthur also appeared throughout Denny`s exciting holiday activities. Including, Letters to Arthur, a 24-hour toy drive in aid of Toys for Tots and a whole host of fun Facebook activity including user-created Holiday E-Cards, custom Family Portraits and a viral Yule Log that burns as long as users stoke the fire (the more logs added, the better the prize!) to keep the holiday spirit rockin!

Partnership Opportunity:
ARTHUR CHRISTMAS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Denny's /Dining
Timing:
November 4th Quarter 2016
Target:
Male
Female
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Sony Pictures Entertainment
Tuck

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