Sony Pictures Entertainment teamed up with Denny`s to promote the theatrical release of ARTHUR CHRISTMAS. Denny`s offered children of all ages the chance to enjoy two new dishes - Arthur`s personal favorites available exclusively at Denny`s over the holiday season: Arthur`s Milk and Cookies and Arthur`s Christmas Cookie Pancakes. Arthur also appeared throughout Denny`s exciting holiday activities. Including, Letters to Arthur, a 24-hour toy drive in aid of Toys for Tots and a whole host of fun Facebook activity including user-created Holiday E-Cards, custom Family Portraits and a viral Yule Log that burns as long as users stoke the fire (the more logs added, the better the prize!) to keep the holiday spirit rockin!