Partnership:

ARTHUR CHRISTMAS and Toys ""R"" Us

Description:
Sony Pictures Entertainment teamed up with Toys R Us to promote the theatrical release of ARTHUR CHRISTMAS. During ?he 12 days of Arthur Christmas? radio stations across the country gave away Schwinn and Mongoose bikes provided by Toys ??Us. Furthermore, The Bridge Direct filled the shelves with branded figurines, plush, and reindeer slippers, Santa? Best made an array of branded Christmas ornaments and stockings, and Cardinal Industries created branded memory games and puzzles which were exclusively sold at Toys R Us.
Partnership Opportunity:
ARTHUR CHRISTMAS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Toys ""R"" Us /Retail
Timing:
November 4th Quarter 2011
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2011-11-15
Companies Involved
Sony Pictures Entertainment
Tuck

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