Partnership:

Ashlee Simpson and Dairy Queen

Description:
Dairy Queen celebrated the start of summer by throwing it back to 20024 and the "greatest hits" of the era, including the Brownie Batter BLIZZARD Treat. In honor of the inaugural opening of the DQ® FREEZER, keeper of all the iconic Blizzard Treats ever created, the brand is partnering with musician Ashlee Simpson-Ross to commemorate the year the Brownie Batter Blizzard Treat was first released. In addition to the beloved DQ FREEZER flavors, fans can cool down with the full Summer Blizzard Treat Menu throughout the season. The menu, which features returning favorites and all-new summer flavors, includes:
  • IT’S BACK! Brownie Batter Blizzard Treat: Brownie batter and brownie dough pieces blended with world-famous DQ soft serve to Blizzard Treat perfection.
  • IT’S BACK! Frosted Animal Cookie Blizzard Treat: Frosted Animal Cookie pieces and Pink Confetti Icing blended with world-famous DQ soft serve to Blizzard Treat perfection
  • IT’S BACK! Cotton Candy Blizzard Treat: Cotton candy sprinkles blended with world-famous DQ soft serve to Blizzard Treat perfection.
  • NEW! Peanut Butter Cookie Dough Party Blizzard Treat: Chocolate chip cookie dough, peanut butter topping, and rainbow confetti peanut crunch blended with world-famous DQ soft serve to Blizzard Treat perfection.
  • NEW! Picnic Peach Cobbler Blizzard Treat: Peach and cobbler pieces blended with world-famous DQ soft serve to Blizzard Treat perfection.
  • NEW! Ultimate Cookie Blizzard Treat: OREO®, CHIPS AHOY!® and NUTTER BUTTER® blended with world-famous DQ soft serve to Blizzard Treat perfection.
Partnership Category:
Music
Company:
Ashlee Simpson
Partner/Category:
Dairy Queen /Dining
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Adults 35-44
Adults 25-34
Promotional Elements:
In-Store / Retail
Media Elements:
Celebrity Appearance / Endorsement
Online
Signage
Social Media
Created On:
2024-07-08
Last Modified on:
2024-07-09
Companies Involved
Dairy Queen
Tuck

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