Partnership:

ASHLEE SIMPSON AUTOBIOGRAPHY and ThermaSilk

Description:
Geffen Records and ThermaSilk partnered to promote the ASHLEE SIMPSON AUTOBIOGRAPHY concert tour. The “Be a Rock Star for a Day” sweepstakes gave partivipants an opportunity to get a rock star makeover from a professional stylist. In addition to the makeover, winners had a chance to hang out with ASHLEE SIMPSON in her recording studio. The grand prize included airfare and hotel accommodations in the Los Angeles area. Consumers received a second entry into the sweepstakes by signing up three additional people. All entrants were required to be at least 14 years old. The sweepstakes was entered online by consumers and ran between January 31, 2005 and May 27, 2005.
Partnership Opportunity:
ASHLEE SIMPSON AUTOBIOGRAPHY/Music
Company:
Universal Music Group And Brands
Partner/Category:
ThermaSilk /Fashion
Timing:
1st Quarter 2005
Target:
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-11
Tuck

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