Partnership:

ASSASSIN’S CREED and AriZona Beverages

Description:

20th Century Fox and AriZona Beverages teamed up to promote the theatrical release of ASSASSIN’S CREED. For its first partnership with a major motion picture studio, AriZona Beverages created three limited edition collectible cans and a sweepstakes, which fans could enter online. One grand prize winner and a guest were flown out to Los Angeles for a three-night stay, a VIP tour of 20th Century Fox studios and a private screening of ASSASSIN’S CREED. Hundreds of other participants had the chance to win figurines of the film’s main characters and iconic props.

The sweepstakes ran from November 18 – December 31, 2016.

Partnership Opportunity:
ASSASSIN’S CREED/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
AriZona Beverages /Beverages
Timing:
November 4th Quarter 2016
Target:
Male
Teens
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-02-07
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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