Partnership:

Assassin’s Creed Odyssey and Amazon Echo

Description:
Ubisoft teamed with Amazon to promote ASSASSIN'S CREED ODYSSEY. The Amazon Echo voice assistant Alexa recieved a cool ASSASSIN'S CREED ODYSSEY-themed twist, thanks to the partnership. Ubisoft released a video announcing that Amazon Echo users would be able to download Alexios, to use in-game as a tool to provide information for any ancient Greece and Odyssey related query they may have. Its uses went beyond that, though, as Alexios merged a very Spartan personality with Alexa’s usual prompts. This Alexios was similar to Alexa, but had a more Spartan-like attitude. Owners opened the skill by saying "Alexa, open The Spartan," and then asked any questions they might ask their usual Alexa-enabled device.



An online contest was also held that allowed participants to win a Spartan-themed Amazon Echo. Participants entered the sweepstakes by sharing the ASSASSIN'S CREED ODYSSEY Amazon Alexios video on Facebook, and five winners will be randomly selected for the grand prize to win the exclusive ASSASSIN'S CREED ODYSSEY Amazon Alexa in October 2018.

Partnership Opportunity:
Assassin’s Creed Odyssey/Gaming & Esports
Company:
Ubisoft
Partner/Category:
Amazon Echo /Tech
Timing:
October 4th Quarter 2018
Target:
Male
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Contest / Sweepstakes
On Pack
Contest / Sweepstakes
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Tuck

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