General Mills’ Totino’s and Ubisoft teamed up to support the launch of Assassin’s Creed: Odyssey with an on-pack partnership. Consumers could enter the codes printed inside co-branded Totino’s Pizza Rolls and Totino’s Party Pizza packages to unlock in-game content. The first code unlocked an XP Boost, the second code unlocked the “Horn of Aries,” the third code unlocked the “Bighorn Bow” and every code thereafter (up to 12) unlocked an additional XP Boost. Consumers who purchased the 120ct Pizza Rolls pack at Walmart also received a code to download an in-game “Ram Axe.”

Ubisoft and General Mills further supported the partnership with a sweepstakes overlay, coupon integration into the Assassin’s Creed: Odyssey Premier Pack at Walmart and online/social media support