Description:
Frito-Lay had a nationwide pre-paid movie-ticket offers on Doritos, Lay`s, Cheetos, Cracker Jacks and other snacks. In addition, Frito-Lay had an overlay with Wal-Mart.
Partnership Opportunity:
ATLANTIS: THE LOST EMPIRE/Theatrical
Company:
Partner/Category:
Frito-Lay /CPG
Timing:
June 2nd Quarter 2001
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2001-08-07
Companies Involved
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