Partnership:

Auntie Anne's and Coca-Cola

Description:

Auntie Anne's, the soft pretzel franchise, teamed with Coca-Cola for a promotion during the 2020 basketball tournament.

Auntie Anne's partnered with Coca-Cola for limited edition Basketball buckets. These co-branded Basketball Buckets featured unique packaging which converted the traditional packaging of Auntie Anne's into a basketball hoop. 

Coca-Cola and Auntie Anne's also collaborated for a mobile Basketball Buckets Challenge game where fans could shoot buckets of their one. Each Basketball Bucket came with a scannable code that let fans play the game on their smartphone.

The promotion was support with discounts during the basketball season including a Free Throw Bucket (one Basketball Bucket and 2 Medium Drinks), The 3-Pointer (three Basketbal Buckets) and a $0 DoorDash Delivery Fee on all game days throughout the tournament. The DoorDash offer applied on March 19-22, March 26-29 and April 4-8, 2020.

Partnership Opportunity:
Auntie Anne's/Dining
Partner/Category:
Coca-Cola /Beverages
Timing:
March 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Advergame
Discount / Special Offer / Promo Code
Event / Activation / Experiential
In-Store / Retail
On Pack
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-29
Companies Involved
Tuck

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