Partnership:

AUSTIN POWERS: THE SPY WHO SHAGGED ME and First USA Visa

Description:

First USA Visa created two Austin themed cards to increase awareness of both the theatrical and home entertainment release of AUSTIN POWERS: THE SPY WHO SHAGGED ME and to increase application response and drive of First Card use. Applicants received 2 FREE movie tickets, 1 medium popcorn and 2 small drinks just for filling out a First USA Visa application. Qualifiers received a free video upon their first purchase. The program ran from May – October 1999 and was supported by 1 MM mailers (including direct mailings to college students), in-theater displays and applications, on campus acquisition drive offering free t-shirts as well as an application in video/DVD pack.

Partnership Opportunity:
AUSTIN POWERS: THE SPY WHO SHAGGED ME/Home Entertainment
Company:
New Line Cinema
Partner/Category:
First USA Visa /Financial & Insurance
Timing:
November 4th Quarter 1999
Target:
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Product Bundle
Media Elements:
Direct Mail
Signage
Created On:
2020-11-30
Last Modified on:
2015-11-06
Companies Involved
New Line Cinema
Mitch L
Mitch L President The L.A. Office
Tuck

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