Partnership:

AUSTIN POWERS: THE SPY WHO SHAGGED ME and General Mills

Description:

General Mills was host to "Midnight Cereal Madness" events during finals weeks at 250 colleges. Students were invited to dress up as Austin Powers` characters to win prizes with cafeteria signage supporting.

Partnership Opportunity:
AUSTIN POWERS: THE SPY WHO SHAGGED ME/Home Entertainment
Company:
New Line Cinema
Partner/Category:
General Mills /CPG
Timing:
November 4th Quarter 1999
Target:
Adults 18-24
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Media Elements:
Direct Marketing
Signage
Created On:
2020-11-30
Last Modified on:
2015-11-06
Companies Involved
New Line Cinema
Mitch L
Mitch L President The L.A. Office
Tuck

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