The Tennis Channel and Cost Plus World Market partnered for a sweepstakes to celebrate the 2018 AUSTRALIAN OPEN. One grand prize winner received passes to attend two days of the AUSTRALIAN OPEN next year, as well as hotel and airfare accommodations for a five-night stay in Australia and a $1,000 World Market gift card. Three other participants also won $500 World Market gift cards. The sweepstakes ran from January 4 – January 29, 2017.

The partnership also included video content produced by the Tennis Channel featuring Cost Plus World Market Australian products for hosting an AUSTRALIAN OPEN viewing party at home, which aired during the AUSTRALIAN OPEN broadcast.